Private Label


Fifteen years ago, Michael-Scott Wines, Ltd. embarked on a path to establish itself as a producer of Private Label California Wines of the highest quality.  Besides being a Bonded Napa Valley Winery (#6421) since 1996, with its own award-winning wines, we have expanded our scope to include the private label wine business.  We offer a wide range of wines to numerous clients in the US and China (and beyond) from some of the finest suppliers in the Napa Valley and Northern California.

The growth of private label brands, especially for export, has made Michael-Scott Wines one of the fastest growing private label wine companies in the industry.  With increasing demand from Importers/Exporters, Wine Distributors, Retailers, Restaurants, Internet Wine businesses, as well as others for private label or controlled labels every year, we have shown extraordinary growth while maintaining our strict quality standards and reliability.

Michael-Scott Wines has formed alliances with its production team partners and vineyard sources to ensure continuity, quality and consistency.  The aim of our company is to provide a high quality-to-price ratio, thus allowing our clients to gain higher margins on their end.   Our company draws on its owner's 45 years (Michael Quinn) of experience to manage Production, Winemaking, Marketing, Compliance, Logistics, Sales, and Label Design out of our Napa office.

Whether an existing brand looking for another higher-quality supplier or are just starting out with a new label project, we supply the expertise to make the project successful.  From creating label names to graphic design, winemaking to packaging, Michael-Scott Wines is always available to assist you every step of the way.

For those looking to export wine, we can assist there as well.  China now accounts for about 30% of our private label business. Besides putting together your wine brand, we ensure the required certification export documents are completed in a timely manner.  If needed, we assist with showing our clients the steps necessary in obtaining a TTB Basic Permit and finding a reliable shipping company. 

In summation, Michael-Scott Wines is the one-stop shop for those interested in a Private Label Program.  We are hands on all the way through the entire process.  We have built a reputation for service, communication and commitment.  

By the way, for those interested, we also sell a wide selection of bulk wines.       

Please feel free to contact us at 707.226.1622 or to help you get started!




We try to anticipate questions you may have about our PRIVATE LABEL  or BULK WINES and provide the answers here. If you need additional information send email to or call 707.226.1622.


 Frequently Asked Questions for Private Label Wines:


The first requirement is that you hold some type of license to produce, distribute, and sell wine, typically a Basic Permit from the TTB. Once you have that, it is good to have a concept of what you want in terms of label design, name, varietal(s), quantities, and target price point. We can help you with this.


     FOR EXPORT:  Figure on about 4-8 weeks once your label design has been completed. Sometimes quicker depending on the current schedule and time of year.

Figure on about 6-10 weeks once your label design has been completed. COLA/ TTB label approval is required when selling in the US, thus taking a bit more time to complete.

Minimum orders vary, but typically 2 pallets or 112 cases of one type. We try to be flexible. Please contact us for more information. 707.226.1622. FYI. Best pricing always on the larger orders.

a)  Determine your market, get your license, select a name and design, as well an appellation, varietal(s), and quantities of each.

b)  We send you a 375ml sample(s) for your approval, followed by a signed contract and deposit.

c)  Once your label has been printed and delivered to the winery, we bottle, label and prepare for you to have picked up FOB California.

 ( For export, we furnish the certification documents required by China customs, at no additional charge.)

d)  Full payment must be paid at least 10 days before bottling/labeling.

Again, we assist every step of the way!